The 100 Marketing Questions…
1 WHAT IS YOUR PURPOSE?
2 IS PROFIT YOUR CHOICE OF PURPOSE?
3 ARE YOU AN ORGANIZATION OF THE FUTURE?
4 CAN YOU SEE YOURSELF AS A CULTURE ARCHITECT BASED ON YOUR PEOPLE?
5 YOU’RE NOT GOING TO BUY INTO THE MOUSETRAP MYTH, ARE YOU?
6 HOW DISRUPTIVE IS YOUR INNOVATION?
7 ARE YOU GOING TO SELL OR EMBED YOUR INNOVATION?
8 CAN YOU REDUCE HOW MARKETING GETS DONE TO SIX WORDS?
9 ARE YOU READY FOR SOME NAPKINOLOGY?
10 YOU DON’T HAVE SALES GUILT DO YOU?
11 CAN YOU SMILE LIKE MOTHER TERESA?
12 AREN’T NON-PROFIT RELIGIOUS GROUPS AND CHARITIES DANCING FOR THEIR DOLLARS?
13 WAS VALUE CREATED IN YOUR LAST PURCHASE?
14 CAN YOU NOW DIAGRAM HOW YOU CREATE WEALTH?
15 WANT TO INCREASE YOUR RETAIL TRAFFIC?
16 ARE YOU DELIVERING WHAT YOU PROMISED?
17 WHICH RETAILER (LEFT OR RIGHT) HAS THE GREATEST SALES WITH THE FEWEST ADVERTISING DOLLARS?
18 WHAT PERCENTAGE ARE YOU TARGETING?
19 SO, WHAT COULD YOU SAY IN THE STADIUM THAT WOULD KEEP EVERYONE IN THEIR SEATS?
20 WHO TAUGHT YOU TO TIE YOUR SHOES?
21 ARE YOU AWARE THAT PERSONALITIES AFFECT YOUR BUSINESS?
22 HOW DO START-UP ENTREPRENEURS PITCH TO THE FOUR PERSONALITIES?
23 WILL YOU JUST TRY AND GRASP THESE TWO IDEAS AT THIS TIME?
24 HOW GOOD ARE YOU AT PICKING THE RIGHT PEOPLE?
25 WILL YOU THINK ABOUT THIS BEFORE YOU HIRE A MARKETING PRO?
26 WILL YOU BE ABLE TO PLUG YOUR HOLE?
27 CAN YOU NOW DEMONSTRATE YOUR NAPKINOLOGY SKILLLS?
28 CAN YOU PROVIDE THE VALUE THEIR INTRICATE LIVES NEED?
29 WHAT IS YOUR UNIQUE SELLING PROPOSITION (USP)?
30 WHO IS GOING TO BE RESPONSIBLE FOR SRM IN YOUR BUSINESS?
31 WHY DON’T WE KNOW THE LIFETIME VALUE OF OUR CLIENTS?
32 DO YOU THINK MARKETING AND ADVERTISING ARE INTERCHANGABLE WORDS?
33 ARE YOU A TRANSACTIONAL BUYER OR A RELATIONSHIP BUYER?
34 HOW MUCH ADVERTISING HAVE YOU SEEN RECENTLY THAT PLAYS TO PEOPLES’ GREED, HUNGER, SEX, OR POPULARITY?
35 YOU’RE NOT GOING TO PLAY TRANSACTIONAL POKER ARE YOU?
36 IS YOUR MARKET IDENTIFIED?
37 “HEY, NEW FISH. WHAT’S YOUR STORY?”
38 AREN’T WE ANY MORE INTELIGENT, EXPERIENCED, AND SAVVIER THAN ANYTIME BEFORE?
39 CAN YOU PAINT YOUR COMPETITIVE ADVANTAGES IN THEIR MIND?
40 WHICH TWO PHILOSOPHERS BEST IDENTIFY THE REAL BATTLEGROUND IN WHICH YOU NOW COMPETE: PLATO, SOCRATES, ARISTOTLE, OBI-WAN KENOBI, or DEMOCRITUS?
41 COULDN’T YOU USE MUSIC AND PRETTY PICTURES TO GET THERE?
42 DO YOU HAVE A BRANDING IRON?
43 WHAT PICTURES EMERGE WITH THE WORDS ROOT CANAL AND COLONOSCOPY?
44 WHAT WOULD HAPPEN IF PAVLOV’S DOGS DIDN’T LIKE THE MEAT?
45 WOULD YOU THINK OF MY MOM THE NEXT TIME YOU REACH FOR A PAPER TOWEL?
46 WHAT IS THE DIFFERENCE BETWEEN A LEAD AND AN INQUIRY?
47 ARE YOU READY TO STREET LEARN?
48 IS YOUR HEART IN THE RIGHT PLACE?
49 CNA YUO RAED TIHS?
50 WHY DO PEOPLE CHANGE THEIR MINDS?
51 WHAT COLOR IS YOUR LOGO?
52 CAN YOU SHIFT YOUR THINKING TO SEDUCTION?
53 EVER HEAR OF ZENO?
54 IF IT’S NOT ABOUT SELLING, WHAT IS IT ABOUT?
55 SHOULDN’T WE WORK HARD TO CREATE CLIENT EVANGELISTS?
56 WHY HAVE SALESPEOPLE ALWAYS RECEIVED A BUM RAP?
57 DO YOU PERSONALLY GET EXCITED WHEN YOU HEAR THE WORD ‘FREE’ ANYMORE?
58 HOW CAN LARRY HELP YOU IN YOUR MARKETING EFFORTS?
59 WHY IS THIS DUALITY IMPORTANT TO YOU?
60 DO YOU FEEL THE CHALLENGES THAT ARE IN FRONT OF YOU AND THE DIFFERENT ONES BEHIND YOU?
61 ARE YOU AWARE OF THE “BROKEN WINDOW” THEORY TO FIGHT CRIME?
62 WHEN WAS THE LAST SNAP DECISION YOU MADE?
63 CAN YOU WRITE A CODE OF ETHICS FOR YOUR BUSINESS?
64 BUT HOW GOOD ARE YOU AND YOUR STAFF AT LISTENING?
65 BUT HOW DO WE PUT THESE HIGH AND MIGHTY STATEMENTS INTO PRACTICE?
66 DO YOU WANT TO COMMIT BUSINESS SUICIDE?
67 WHY DO WE THINK LITTLE ABOUT A CLIENT’S ‘BACKSIDE’?
68 HOW CAN YOU USE THE RULE OF RECIPROCITY TO BENEFIT YOUR BUSINESS?
69 WHO IS LES WUNDERMAN AND WHAT DOES HE HAVE TO DO WITH YOU?
70 DID ANY OF THESE PEOPLE FOLLOW DORIS DAY’S ADVICE?
71 SHOULDN’T YOU START TREATING EVERY TOUCH POINT OF OUR ORGANIZATION AS A TENNIS DO-OR-DIE SITUATION?
72 WILL YOU CHECK UP ON WHAT YOUR CLIENTS LIKE AND DON’T LIKE?
73 WANT TO DIG DEEPER?
74 ARE YOU IN A SERVICE INDUSTRY OR A PRODUCT INDUSTRY?
75 IS YOUR CLIENT TALKING ABOUT YOU IN THE SAME MANNER?
76 BY THE WAY, WHAT IS THE COST OF A TUBE OF CREST TOOTHPASTE?
77 ARE YOU CATCHING AND RELEASING YOUR CLIENTS?
78 DOESN’T IT MAKE SENSE TO SKATE TO WHERE THE MONEY WILL BE, NOT WHERE IT IS?
79 ARE YOU THE REAL MCCOY?
80 HOW DID PROFESSOR HAROLD HILL SOOTHE RIVER CITY PARENTS?
81“AM I A RACE HORSE OR A PLUG HORSE – OR BOTH?”
82 HOW DIFFERENT WOULD IT BE TODAY IF GENERAL MOTORS HAD LISTENED TO BUCK?
83 SO, WHY WOULDN’T YOUR CLIENT BELIEVE YOU?
84 HOW MUCH ETHICAL MUSCLE ARE YOU DEMONSTRATING?
85 SO, DOES YOUR MARKETING IDENTIFY WHAT THEY VALUE?
86 WHICH OF YOUR LEGS ARE BETTER?
87 WHAT ARE YOU GOING TO DO TO WOW YOUR CLIENT?
88 HAVE YOU EVER PAID TO SEE “THE MAN EATING CHICKEN?
89 ARE YOU PREPARED, OR WILL YOU LOSE PERRY’S FIRST CASE?
90 WHY SHOULD YOUR POTENTIAL CLIENTS DO BUSINESS WITH YOU AS OPPOSED TO ALL THE OPTIONS THEY HAVE AVAILABLE?
91 HAVE YOU NOTICED THAT YOUR CLIENTS SPEND A LOT OF PRETTY PENNIES?
92 WHY IS THE WORD DISCRIMINATION PROFITABLE?
93 WILL YOUR PEOPLE HAVE ORDINARY JOBS?
94 WHO IS IN CHARGE OF YOUR ORGANIZATION?
95 CAN YOU MAKE THINGS HUM IN YOUR MILL?
96 IS MUTUAL ADJUSTMENT THE SILVER BULLET YOU”RE LOOKING FOR TO STRENGTHEN YOUR ORGANIZATION?
97 CAN YOU THINK SERVE INSTEAD OF SELL?
98 CAN YOU IMPROVE YOUR MANAGEMENT THROUGH BETTER THINKING?
99 IS “RIDING HERD” A LEGITIMATE MANAGEMENT STYLE?
100 WHATJA THINK?